![]() In contrast, the blue ocean strategy creates new market spaces, building new demands and results in sustainable growth. This trend may be exacerbated by technological advances. ![]() Over time, markets become overburdened, product prices fall sharply and profits go away. ![]() One strategy example of that is the SWOT analysis by Michael Porter. Chan Kim and Renée Mauborgne as red oceans, market structures are known, and companies try to outperform their rivals for a part of an existing demand. In these strategies, called by the authors W. 5."The Blue Ocean Strategy" shows that many of the business strategy of the past few decades had focused on competition. Overcome Key Organizational Hurdles Overcome Key Organizational Hurdles Cognitive Hurdle Motivational Hurdle Resource Hurdle Political Hurdle Get The Strategic Sequence Right The Sequence of Blue Ocean Strategy Buyer utility Is there exceptional buyer utility in your business idea? Price Is your price easily accessible to the mass of buyers? Cost Can you attain your cost target to profit at your strategic price? Adoption What are the adoption hurdles in actualizing your business idea? A commercially viable blue ocean idea Four Action Framework Eliminate Reduce Raise Create Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industry’s standard? Which factors should be created that the industry has never offered? Which factors should be raised well above the industry’s standard? Four Action Framework Eliminate Reduce Raise Create You can download this presentation at: Please visit for more presentations on strategy, marketing, branding, and innovation
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